D&AD Student Award 2008
Brief
6: If Only I‘d Listened More Carefully | Ogilvy.
Create a copy-based campaign promoting the idea of really listening as opposed to just
hearing.
Award
Second Prize:
Daniela Miesbauer, Julia Mann, Verena Bartels
Fachhochschule Mainz, Germany
Tutors: Thomas Daum, Charlotte Schröner
Idea
Our campaign aims to address everyone who hears but doesn’t listen carefully enough.
Because only those who listen are able to talk and respond. A listener makes less mistakes
by learning from the mistakes of others. Furthermore he can solve conflicts based on
misunderstandings and he may help other people by listening and showing real interest.
This is our idea: Everyone who listens gets more out of life. And listening can be learned –
in seminars provided by the „Foundation Listen“.
(Image source: Corbis GmbH)
High-res view: D&AD Student Awards (PDF)
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